Ubisoft’s recent admission regarding the disappointing performance of Star Wars Outlaws highlights a significant challenge in the gaming industry: the impact of brand reputation on game sales. CEO Yves Guillemot pointed to the franchise being in choppy waters as a key factor in the game’s failure to meet sales targets, suggesting that external perceptions can heavily influence consumer behavior and market success. The cancellation of a sequel to Star Wars Outlaws, as reported by Insider Gaming’s Tom Henderson, further underscores the precarious position Ubisoft finds itself in.