The beloved Sanrio characters are back in the spotlight with the launch of Hello Kitty Merch Match, a free-to-play 3D puzzle game now available on both Android and iOS in 144 countries. This game invites players to engage in a delightful experience of matching three character merchandise items, making it accessible and enjoyable for fans of all ages. With over 1,000 unique items to collect, it promises to be a nostalgic journey for long-time fans and a fun introduction for new players.